A story of Passion

EARLY 70'S - Maurizio Del Piano approaches fashion in Naples by working in the shirt factory owned by his family, where he approaches fabrics and trends in the tailoring world

LATE 70'S - Having now become a real job, he collaborates with various Neapolitan companies, for which he selects winning articles and strategies

YEAR 1980 - The search for a new type of fashion begins, the American one, seen first on TV and then live on trips around the world. The awareness and a pinch of audacity, makes the first contacts with the most influential companies in the world, including Levi's, Nike (and others)

YEAR 1984 - Day by day was founded in Corso Umberto in Naples, historically called “rettifilo”, a shop with overseas influences and a streetwear approach.

FROM THE 90s TO 2010 - The store becomes a hub, in Naples and its province, for the street environment and continues to bring novelties to a market that is increasingly looking at international styles and trends. The entry into the company of Mara Lourdes, in the role of buyer and visual, is a turning point for the selection of the most exclusive and sought-after items.

4 OCTOBER 2021 - The turning point. Day by day it grows, takes over the adjacent business and gives new space and a new vision to the concept of clothing. An inclusive space is created, open to all, unifying streetwear, outwear, technical, research and collectibles genres.

13 OCTOBER 2022 - No longer just for southern Italy, the store faces the world through www.daybydaynapoli.it, an international e-Commerce, with a great vision, but above all the awareness that things made with passion have a great future.